Market research
Before even diving into the features and the overall UX for Finder, I conducted a couple product competitive analyses to gain a better understanding of the goal setting apps already in the market:
Impression in 10 sec:
- First pop up window will ask you to provide information about your current job and salary.
- Search bar big and bold, with two option:1. Free search 2. By category.
Pros:
- Start search.
- They know what the client is looking for.
- Search engine very precise.
- Large fonts, large banners.
Cons:
- The menu is being presented three times.
- Login button, hard to find and is not specific about the type of persona - employer or employee.
Impression in 10 sec:
- Smiling faces, the way you want to feel at work.
- Come and search for your next dream.
Pros:
- Full screen, no need to scroll down.
- Search area big and bold.
- Can search for jobs by area and category.
Cons:
- Login button not specific about the type of persona - employer or employee.
Impression in 10 sec:
- Clean view, not too many colors.
- Tried hard to show how they are the best in their business.
Pros:
- Not too many colors, gray and a bit of orange.
- Login button for employers, big and bold.
- Search area separated into two zones 1. Search engine 2. Categories.
Cons:
- They show two bars next to each other "Why us?" That indicates low self-confidence.Search bar very small, hint is not included.
